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       Hero launches new Achiever 150 priced up to Rs 62,800
 
         Posted on :18:28:44 Sep 26, 2016
   
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       Last edited on:18:28:44 Sep 26, 2016
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GURGAON: Country's largest two wheeler maker Hero MotoCorp today launched an updated version of its premium segment bike Achiever 150, priced up to Rs 62,800 (ex-showroom Delhi), as it looks to enhance presence in premium segment.

The variant with drum brakes is priced at Rs 61,800 while the one with disc brakes is at Rs 62,800.

"The launch of the next generation Achiever 150 is a reiteration of our strong focus on developing new, technologically superior and youthful products across segments for our customers in India and across the globe," Hero MotoCorp Chairman, MD and CEO Pawan Munjal told reporters here.

A market leader in both 100 cc and 125 cc segments in the domestic market, the company is now looking at expanding presence in the premium segment as well and the latest model is a move in that direction, he added.

The bike comes with new BS IV compliant engine with Hero's patented i3S technology.

The company, which dominates the 100 cc and 125 cc segments with over 65 per cent and 55 per cent market share respectively, plans to introduce more models in the premium segment.

"This is just the beginning of a wide and vast effort in the premium segment.. there is a lot more to come," Munjal said.

The premium segment, however, makes a single digit contribution to Hero MotoCorp's overall motorcycle sales now.

"With new launches, we are confident of taking it to double digits," Hero MotoCorp Head, Sales Marketing and Customer Care, Ashok Bhasin said.

When asked if the company plans to phase out its scooter model Maestro on which it still has to pay royalty to erstwhile partner Honda, Bhasin said:"Maestro Edge has been received well and we plan to phase out Maestro (replacing it) with Maestro Edge in the coming quarters."

On festive season sales, he said that the company has posted over 35 per cent growth during the Onam period and is set for a better run during the rest of the period across the country.

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       AUTOMOBILE
Next Article: Maruti crosses 15 lakh units milestone in cumulative exports
 
 
AUTOMOBILE HEADLINES
Hero MotoCorp phases out select models, variants  
Maruti overtakes Infosys, ONGC in market capitalisation  
GM to stop selling cars in India by 2017 end  
India eyes all-electric car fleet by 2030  
Honda Activa now world's largest selling two-wheeler  
Tata Safari Storme replaces Maruti Gypsy in Indian Armed Forces  
Made-in-India Jeep to hit market by June  
Tata Motors launches compact sedan Tigor in Rajasthan  
Maruti, Hyundai clock record yearly sales in 2016-17  
Nissan launches new version of Terrano  
Renault India sales up 26.8% in February at 11,198 units  
Volvo eyes long haul transportation segment in India  
JLR launches Made-in-India Jaguar XF at Rs 47.50 lakh onwards  
Ambassador brand now gets a new owner in Peugeot  
Car sales up 11%; passenger vehicles up 14% in Jan  
Delhi HC seeks Centre, AAP govt reply on plea against faulty CNG kits  
Mercedes hits currency recall speed bump, lowers sales target  
BMW to offer new version of i3 electric car in 2017  
Porsche launches Macan variant priced at Rs 76.84 lakh  
Mercedes launches two convertibles priced up to Rs 2.25 cr  
Toyota launches Fortuner variants priced up to Rs 31.12 lakh  
Maruti, Hyundai lead robust car sales in October  
Mahindra launches electric car 'e2oPlus'  
BMW launches 3 Series Gran Turismo priced up to Rs 47.5 lakh  
Honda,Yamaha explore collaboration for small scooters in Japan  
 
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