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       AUTOMOBILE Next Article: Maruti crosses 15 lakh units milestone in cumulative exports  
       Hero launches new Achiever 150 priced up to Rs 62,800
 
         Posted on :18:28:44 Sep 26, 2016
   
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       Last edited on:18:28:44 Sep 26, 2016
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GURGAON: Country's largest two wheeler maker Hero MotoCorp today launched an updated version of its premium segment bike Achiever 150, priced up to Rs 62,800 (ex-showroom Delhi), as it looks to enhance presence in premium segment.

The variant with drum brakes is priced at Rs 61,800 while the one with disc brakes is at Rs 62,800.

"The launch of the next generation Achiever 150 is a reiteration of our strong focus on developing new, technologically superior and youthful products across segments for our customers in India and across the globe," Hero MotoCorp Chairman, MD and CEO Pawan Munjal told reporters here.

A market leader in both 100 cc and 125 cc segments in the domestic market, the company is now looking at expanding presence in the premium segment as well and the latest model is a move in that direction, he added.

The bike comes with new BS IV compliant engine with Hero's patented i3S technology.

The company, which dominates the 100 cc and 125 cc segments with over 65 per cent and 55 per cent market share respectively, plans to introduce more models in the premium segment.

"This is just the beginning of a wide and vast effort in the premium segment.. there is a lot more to come," Munjal said.

The premium segment, however, makes a single digit contribution to Hero MotoCorp's overall motorcycle sales now.

"With new launches, we are confident of taking it to double digits," Hero MotoCorp Head, Sales Marketing and Customer Care, Ashok Bhasin said.

When asked if the company plans to phase out its scooter model Maestro on which it still has to pay royalty to erstwhile partner Honda, Bhasin said:"Maestro Edge has been received well and we plan to phase out Maestro (replacing it) with Maestro Edge in the coming quarters."

On festive season sales, he said that the company has posted over 35 per cent growth during the Onam period and is set for a better run during the rest of the period across the country.

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       AUTOMOBILE
Next Article: Maruti crosses 15 lakh units milestone in cumulative exports
 
 
AUTOMOBILE HEADLINES
Lutyens Motorrad launched as BMW Motorrad Partner in Delhi  
Hyundai rolls out Tucson with 4WD system at Rs 25.19 lakh  
Mercedes retains top slot in luxury segment in India  
Skoda unveils new SUV Kodiaq  
Mercedes launches Edition C priced at Rs 42.54 lakh  
Tata Motors launches compact SUV Nexon at Rs 5.87 lakh  
Renault unveils premium SUV Captur; launch likely before Diwali  
Datsun India launches redi-GO GOLD 1.0L at Rs. 3.69 lakh  
Jeep Compass bookings touch 10,000 mark  
Chinese passenger car now being manufactured in Pak  
Datsun India launches more powerful redi-GO 1.0L  
Ducati launches the all new Scrambler Desert Sled in India  
Hero MotoCorp phases out select models, variants  
Maruti overtakes Infosys, ONGC in market capitalisation  
GM to stop selling cars in India by 2017 end  
India eyes all-electric car fleet by 2030  
Honda Activa now world's largest selling two-wheeler  
Tata Safari Storme replaces Maruti Gypsy in Indian Armed Forces  
Made-in-India Jeep to hit market by June  
Tata Motors launches compact sedan Tigor in Rajasthan  
Maruti, Hyundai clock record yearly sales in 2016-17  
Nissan launches new version of Terrano  
Renault India sales up 26.8% in February at 11,198 units  
Volvo eyes long haul transportation segment in India  
JLR launches Made-in-India Jaguar XF at Rs 47.50 lakh onwards  
 
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