Bookmark Kaumudi Online  Bookmark this site  Editor@Kaumudi  |  Marketing  Print Advt rates  |  Calendar 2018        Go!    
 
 
February 22, Thursday 2018 12:40 PM       

       HEADLINES: Kerala initiates NRI chit funds; Centre approves online auction                                              Body of woman found under suspicious circumstances                                              Fire at Kochi refinery                                              Party offices, houses destroyed: Bomb attack in Kannur                                              Meet Avani Chaturvedi: First Indian woman to fly fighter jet                                              Medical reports show injury on Delhi Chief Secretary                                              India ranks 81st in global corruption perception index                                              India expresses dismay over emergency extension in Maldives                                              Investigate Obama administration over Russia meddling: Trump                                              Indian Peacekeepers provide veterinary support to farmers in South Sudan                                              Santosh Trophy final phase to kick-off in Kolkata                                              Centurion T20I: Match washed out, Indian eves hold the lead                                              Centurion T20I: Proteas win toss, put India to bat first                                              Kaumudi Facebook
       SCI&TECH Next Article: Here's how zebrafish get its stripes  
       Google unveils new moves to boost struggling news organizations
 
         Posted on :14:19:09 Oct 2, 2017
   
A A
       Last edited on:14:19:09 Oct 2, 2017
         Tags: Google unveils new moves to boost struggling
 

WASHINGTON: Google announced new steps to help struggling news organizations Monday -- including an end to a longstanding "first click free" policy to generate fresh revenues for publishers hurt by the shift from print to digital.

The moves come amid mounting criticism that online platforms are siphoning off the majority of revenues as more readers turn to digital platforms for news.

"I truly believe that Google and news publishers actually share a common cause," said Google Vice President Philipp Schindler.

"Our users truly value high quality journalism."

Google announced a series of measures, the most significant of which would be to replace the decade-old policy of requiring news organizations to provide one article discovered in a news search without subscribing -- a standard known as "first click free."

This will be replaced by a "flexible sampling" model that will allow publishers to require a subscription if they choose at any time.

"We realize that one size does not fit all," said Richard Gingras, Google's vice president for news.

This will allow news organizations to decide whether to show articles at no cost or to implement a "paywall" for some or all content.

Gingras said the new policy, effective Monday, will be in place worldwide. He said it was not clear how many publishers would start implementing an immediate paywall as a result.

"The reaction to our efforts has been positive," he told a conference call announcing the new policy.

"This is not a silver bullet to the subscription market. It is a very competitive market for information. And people buy subscriptions when they have a perception of value."

Google said it is recommending a "metering" system allowing 10 free articles per month as the best way to encourage subscriptions.

The California tech giant also said it would work with publishers to make subscriptions easier, including allowing readers to pay with their Google or Android account to avoid a cumbersome registration process.

"We think we can get it down to one click, that would be superb," Gingras said.

He explained people are becoming more accustomed to paying for news, but that a "sometimes painful process of signing up for a subscription can be a turn off. That's not great for users or for news publishers who see subscriptions as an increasingly important source of revenue."

Google would share data with the news organizations to enable them to keep up the customer relationship, he added.

"We're not looking to own the customer," he said. "We will provide the name of user, the email and if necessary the address."

Gingras said Google is also exploring ways "to use machine learning to help publishers recognize potential subscribers," employing the internet giant's technology to help news organizations.

He added that Google was not implementing the changes to generate revenues for itself, but that some financial details had not been worked out.

Google does not intend to take a slice of subscription revenues, he noted.

"Our intent is to be as generous as possible," he said.

Research firm eMarketer estimates that Google and Facebook will take in 63 percent of digital advertising revenues in 2017 -- making it harder for news organizations to compete online.

Facebook is widely believed to be working on a similar effort to help news organizations drive more subscriptions.

Google created a "Digital News Initiative" in Europe in 2015 which provides funding for innovative journalism projects.

A A
       SCI&TECH
Next Article: Here's how zebrafish get its stripes
 
 
SCI&TECH HEADLINES
Ensuring sexual, reproductive health for overall well-being  
WeChat gets popular in Bhutan: report  
Celebrate love this Valentine's Day with Google Pixel 2  
This drug could reverse alcohol's damaging effects on brain  
Scientists discover enormous reserves of mercury in permafrost  
Google Assistant helps you set music alarms  
What is epilepsy?  
Here're some ways to keep dementia at bay  
What are memories made of?  
Second-hand plastic toys could harm your kid  
Working before and after stroke is good for brain health  
ixigo introduces India's first augmented reality feature for Train Passengers  
Super blue moon on Jan. 31 will mark last of trilogy  
Now, a blood test that can screen eight cancer types  
Secret of longevity protein revealed!  
Absence of this gene can give men deadly cancer  
Soon, you can demote group admins on WhatsApp  
Regular yoga can slow down ageing of brain: Study  
What are haemorrhoids (piles) and what causes them?  
WhatsApp facilitates quick switch from voice to video call  
The Thin and Light Lenovo Ideapad 720s shines at Digit Zero 1 Awards  
Frequent heartburns up cancer risk in older adults  
Blueberry vinegar can help fight dementia  
iPhones with older batteries will take a hit in performance: Apple  
Eighth planet found in faraway solar system, matching ours  
 
Do you think attempts are being to save the real accused in Shuhaib murder case?
Yes
 
No
 
Don't know
 
 
 
Home Kerala India World Business Sports Sci&Tech Education Automobile CityNews Movies Environment Letters 
© Copyright keralakaumudi Online 2011  |  Reproduction in whole or in part without written permission is prohibited.
Head Office Address: Kaumudi Buildings, Pettah P.O, Trivandrum - 695024, India.
Online queries talk to Deepu Sasidharan, + 91 98472 38959 or Email deepu[at]kaumudi.com
Customer Service -Advertisement Disclaimer Statement   |  Copyright Policy